I like this term, a lot. It is interesting that we spend so much time and effort denouncing the pitfalls of unnatural and refined foods (and rightly so), yet the parallels between refined foods and refined exercise have not been as widely recognized.
While the quality of our food continues to deteriorate so does the quality of our exercise. Over the past 25 years, exercise recommendations have been reduced from natural movements to superficial attempts at improving on nature. Machines and technology are being wrought upon by the masses to more easily achieve the look of health. The end result is a look which is anything but healthy.
Acquiring the appearance of health without establishing proper foundations is a short lived, injury prone/diseased existence leading to a significant reduction in quality of life.
Using reductionist science to superficially engineer healthy foods and active lifestyles is equally as destructive. Regrettably, many who fall victim to unhealthy lifestyles are then further exposed to even more reductionist techniques for the cure. GPP believes the more naturally occuring (organic) exercise and nutrition is, the more healthy you become.
Very cool things are coming your way ...